Best App Store Optimization (ASO) Tools 2017

Mobile App Marketing & Growth toolbox 🔨

Improve the visibility of your mobile app or game with these outstanding App Store SEO tools and boost your app downloads!

ASO Tools FTW 💪 (Apple App Store & Google Play Store) – App Marketing

Whether you are a big company, a tech / mobile startup or an app developer, your app needs ASO. It needs a lot of things, of course, but ASO (acronym of App Store Optimization) is, without any kind of doubt, a must.

 

ASO effects

Let us guess… You are an iPhone or Android app developer and have just developed an awesome app or mobile game. You think it will be the next super hit on the Apple App Store and Google Play Store, but time goes by and no one, or only a few people, download and use your product… There’s a reason for that: there are more than 5,4 million apps in both Apple’s & Google’s markets, this number is growing exponentially (source) and if you don’t do ASO and / or Mobile App Marketing, nobody will find your app… Sad, but true.

Are you dealing with this terrible issue and want users to find, download and use your app or games? You have come to the right place, because App Store SEO is key for any app success: the higher your app ranks on the app stores, the more visible it is to potential users.

The following online tools will help you understand how the appstores and ASO work, track its performance (yes! you can do this) and improve your App Marketing strategy and results in order to get more downloads and make more money. We recommend you to try them all (some are free, some aren’t) to find the ones that best fit your business needs and budget.

Let’s meet the best ASO tools 2017!

Best General ASO App Store Optimization Tools 2017 🔎

General ASO tools are used to track Top Charts Rankings, track Keyword Rankings, track Conversion Rate (CR), discover new head, mid and long-tail keywords (Keyword Research + Keyword Spy + Keyword Ideas), track competitors (ranks and changes), optimize your mobile app store listing, track your revenues and much more. If you’re looking for an app rank tracker, this is the type of tools you should look at.

Is your App Store Optimization strategy working properly? Do you know how to monitor or track it? Have downloads volume increase or conversion rate improved since last app update + store listing changes? Is App Store Search giving results? Check it out with these fantastic tools!

Important: most of these general ASO tools work with App Store & Google Play.

TheTool

TheTool ASO Tool

Launched in March 2017, TheTool is a very complete App Store Optimization & Mobile App Marketing top tool that helps you get more downloads and make more money in a very easy way.
TheTool allows developers and marketers to track and optimize all ASO KPI: keywords rankings, top charts, conversion rate, user ratings, installs (organic & non-organic), revenue and much more.
The best value for money app rank tracker.

Type: website / SaaS

Free signup: YES

Pricing: view pricing

Visit now

App Annie

App Annie ASO Tool

App Annie is one of the “oldest” App Marketing tools and is the standard in app analytics and app market data, giving you one easy-to-use platform for running every stage of your app business.
App Annie allows you to track your competitors’ top charts rankings, explore category / overall (free+grossing) worldwide top charts and few things in the free plan. It also has a section dedicated to ASO.

Type: website / SaaS

Free signup: YES

Pricingview pricing

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EXTRA: Boost App Keywords Rankings

Did you know that you can run boost campaigns to improve app keywords rankings? You should try KeyApp.top service! IT WORKS!

Sign up for FREE and add some funds
Add your app, choose country and keyword
Start boost campaign. In 2-3 days you will start see results!

Boost App Keywords - Results

Start boosting! ($20 FREE credit!)

SensorTower

Sensor Tower ASO Tool

Sensor Tower allows you to track mostly everything about ASO: keywords, top charts, ratings, reviews, competitor apps, etc. Pricing starts at $79 per month (Pro plan), with which you can track 5 apps and 80 keywords in App Store and Google Play Store.

Type: website / SaaS

Free signup: YES

Pricing: view pricing

Visit now

AppRadar

AppRadar ASO Tool

App Follow it’s an efficient app store optimization tool for Google Play and App Store apps with daily accurate keyword rankings. This ASO tool has a single plan with 1 app, 10 competitors, 150 keywords and unlimited App Radar publisher uses.

Type: website / SaaS

Free signup: YES

Pricingview pricing

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AppFollow

AppFollow ASO Tool

Another interesting App Store Optimization tool that brings multiple ASO services and third party integrations. With AppFollow App Marketing tool you can track app reviews, rankings, keywords and downloads.

Type: website / SaaS

Free signup: YES

Pricing: view pricing

Visit now

ASODesk

ASODesk ASO Tool

A Russian Federation tool focused in keywords rankings tracking and analytics. It also offers an app reviews service with Slack integration. ASOdesk has 3 paid plans that goes from 100 to 1000 tracked keywords and 5 to 50 tracked apps.

Type: website / SaaS

Free signup: YES

Pricingview pricing

Visit now

Missing any App Store Optimization tool? Do you want your tool to be listed here?

Submit ASO tool

Top Ratings & Reviews Tools 2017 ⭐️

User feedback (reviews & ratings) has a big impact in App Store Optimization and thus, on your app business. It influences Search rankings and conversion rate.

What do users think of your app? Are reviews and ratings improving your ASO strategy or not? Find out with these amazing tools! But shhhhhh… They are part of the Mobile App Marketing puzzle!

Appbot

Appbot app reviews tool

Appbot is a fantastic set of app review tools for product, technical & support teams that allow users to monitor and analyze app reviews from iTunes, Google Play, Windows and Amazon, globally.
Probably, the best user reviews analysis tool. Try it now and share your opinion!

Type: website / SaaS

Pricingview pricing

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Review Command

Review Command app reviews tool

Review Command gathers your ratings & reviews for all of your apps, from all countries and all major app stores, and displays them in 1 simple feed.
This tool supports iOS App Store, Mac App Store, Google Play Store, Amazon App Store and Windows Store.

Type: desktop software

Pricing: $19

Visit now

Do you think any reviews & ratings tool is missing? Do you know any other? Just let us know!

Submit Reviews & Ratings tool

Best A/B Testing Tools 2017 💯

If you want to find the best converting app store listing, A/B testing is a must. The higher the Conversion Rate, the more installs (with the same traffic). With these A/B testing tools, you can A/B test different elements or items of your app store listing and analyze their impact on the CR.

Is your app store listing “ASO ready” with the highest possible Conversion Rate? Keep in mind that if you’re running paid campaigns, a better conversion rate will help you reduce user acquisition costs.

SplitMetrics

SplitMetrics A/B testing tool

SplitMetrics allows mobile app developers and marketers optimize App Conversion Rates on the Apple App Store and Google Play Store with A/B Testing. Use SplitMetrics to improve Conversion Rates and decrease CPI. Better app conversion rates mean more downloads, and more downloads means better ASO!

Type: website / SaaS

Free signup: NO

Pricingview pricing

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StoreMaven

StoreMaven A/B testing tool

Design and A/B test Apple App Store and Google Play Store Icons, Screenshots, Videos and descriptions to optimize your app store install conversion rates and build the perfect App Store Optimization strategy.

Type: website / SaaS

Free signup: NO

Pricing: FREE

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TestNest

TestNest A/B testing tool

TestNest is an A/B testing tool focused on App Store Conversion Rate, that allows you to A/B test your app listing pages and get more quality users for less. With this tool, you can learn from user behavior analysis and make data-driven optimization decisions to decrease CPI and get more installs.

Type: website / SaaS

Free signup: NO

Pricingview pricing

Visit now

RaiseMetrics

RaiseMetrics A/B testing tool

RaiseMetrics is an A/B testing platform that allows you to test different icons, screenshots, descriptions, videos and more of your app, prior to a user installing them onto their device. This tool helps you create visual assets experiments, improve the Conversion Rate of your app and get more downloads.

Type: website / SaaS

Free signup: YES

Pricingview pricing

Visit now

Do you think any reviews & ratings tool is missing? Do you know any other? Just let us know!

Submit A/B testing tool

Best Mobile Apps SDK for App Marketing / Mobile growth 📈

Some mobile app SDK help you with App Marketing stuff (analytics, attribution, communication, retention, virality, monetization, etc.) and also can help you track and improve your App Store Optimization (ASO) organic strategy.

For example: attribution partners help distinguish organic downloads and non-organic downloads.

Don’t miss them!

AppsFlyer

AppsFlyer mobile SDK

AppsFlyer is the world’s leading mobile attribution & marketing analytics platform, helping app marketers around the world make better decisions. AppsFlyer allows app developers and marketers distinguish organic (the ASO ones) & non-organic installs. If you run paid mobile user acquisition campaigns, AppsFlyer App Marketing tool is a must.

Type: Attribution SDK

Free signup: NO

Pricingview pricing

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adjust

adjust mobile SDK

adjust is a mobile platform focussed in business intelligence that helps you to take data driven decisitions. They combine attribution (tracking) for advertising sources and plataforms (Facebook, Twitter, Adwords, Adnetworks,…) and also offers in-app analytics.

Type: Attribution SDK

Free signup: NO

Pricingview pricing

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Kochava

Kochava mobile SDK

Kochava is a multiservice SDK that brings you Real-Time traffic verification, SmartLink (Deep Linking service) and network and publisher integrations with efficient fraud console. It’s consider the third biggest atributtion platform in the market.

Type: Attribution SDK

Free signup: NO

Pricingview pricing

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TUNE

TUNE mobile SDK

Tune ( formerly called HasOffers) is one of the first mobile analytics and marketing tool and allows you to engage the right audiences and optimize your app store performance. After its rebranding also offers to its clients attribution tracking campaigns.

Type: Attribution SDK

Free signup: NO

Pricingview pricing

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Appboy

Appboy mobile SDK

Appboy is one of the biggest and more accurate mobile marketing automation services in the market. This SDK allows to impact your customers with so many different channels (push, email, in-appm sms, etc…). If your looking for a good App-CRM, to improve your communnications with your users Appboy must be one  of your options for sure.

Type: Communication CRM SDK

Free signup: NO

Pricingview pricing

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Apptentive

Apptentive mobile SDK

Apptentive allows you to listen, engage and retain your mobile customers. With in-app communication tools, Apptentive powers the last-mile of customer interaction: the conversation. This fantastic SDK allows app developers & marketers to increase user reviews / ratings in app stores and communicate better with app users.

Type: Communication CRM SDK

Free signup: NO

Pricingview pricing

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Missing any mobile App Marketing SDK? Tell us!

Submit mobile SDK

Top SEO for Apps Tools 2017. The best ones!

App Store Optimization increases apps’ in-store visibility, but you can also do SEO for mobile apps to increase visibility in Google mobile web search results with, for example, App Packs. and get downloads.

Are you doing SEO for your apps or games? If not, start now!

Google Search Console

Google Search Console

Use Google Search Console to track your digital business Search presence / visibility in Google (websites + Android apps). Don’t you know Google Search Console? It’s a MUST if you work in the marketing industry! And… it’s FREE to use.

Type: website / SaaS

Free signup: YES

Pricing: FREE

Visit now

Ahrefs

Ahrefs

Ahrefs is a set of tools to improve website search traffic, research competitors and monitor all niches. It helps you to learn why your web competitors’ rankings are so high and what you need to do to outrank them. Also, Ahrefs is the ONLY tool that allows app marketers / developers to track Google Play apps’ backlinks!

Type: website / SaaS

Free signup: YES

Pricingview pricing

Visit now
Submit apps SEO tool

Best ASO Google Chrome Extensions

There are some Google Chrome FREE extensions that can help you with your ASO on both app markets: Apple App Store and Google Play Store.

Try them out now!

ASO – Google Play Short Description Viewer

Google Play ASO extension

This Google Chrome free extension allows ASO specialists to view short description of any Google Play Store mobile application in a very easy way. Very useful for Keyword Research and Keyword Spy.

Type: Google Chrome extension

Pricing: FREE

Install now

Search Popularity for Apple Search Ads & ASO

Apple Search Ads ASO extension

This simple, but helpful, free Chrome extension helps Mobile App Marketers understand better Apple Search Ads keywords popularity and allows you to check search popularity score as % in Search Ads. Apple Search Ads can help with App Store Optimization!

Type: Google Chrome extension

Pricing: FREE

Install now

Do you miss any ASO Google Chrome extension?

Submit ASO Chrome extension

In order to obtain the most of the top ASO tools available on the market and grow your mobile app business, you should know, at least, the basics of ASO. Soon we will publish a complete App Store SEO guide for beginners that will help you boost your app. Stay tuned!

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ASO? App Store Optimization? App Marketing?

All the previous ASO tools help you with App Store Optimization, but… what is it and how can it help you boost your apps’ revenues?

App Store Optimization is about maximizing Visibility in Search (keywords), Top Charts Rankings or Featured and about increasing Conversion Rates: CTR in lists + CR / CVR in store listing on mobile app stores, mostly Apple App Store and Google Play Store. ASO helps you acquire free users for your apps or games and also helps you reduce user acquisition costs. It’s your friend!

Some people call it app SEO (App Search Optimization), other people call it mobile app SEO or App Store SEO, but ASO is much more… Learn more: What is ASO?

Are you an app developer or marketer trying to make your app stand out in a crowded app store? If so, the right ASO tools play a critical role in your Mobile Growth strategy. Browse our list and find the ones for you!

Never forget: ASO is a must in ANY App Marketing strategy!

Have you enjoyed this top ASO tools 2017 curated list? Do you think any tool is missing? Just let us know!