Best App Store Optimization (ASO) Tools 2017

App Marketing & Mobile Growth toolbox 🔨

Improve the visibility of your mobile app or game with these outstanding tools and boost your app downloads!

ASO Tools FTW 💪

Whether you are a big company, a tech / mobile startup or an app developer, your app needs ASO. It needs a lot of things, of course, but ASO is a must.

How ASO impacts app downloads

Let us guess… You are an iPhone or Android app developer and have just developed an awesome app or mobile game. You think it will be the next super hit in the Apple App Store and Google Play Store, but time goes by and no one, or only a few people, download and use your product… There’s a reason for that: there are more than 5,4 million apps in both Apple’s & Google’s markets, this number is growing exponentially (source) and if you don’t do ASO, nobody will find your app… Sad, but true.

Are you dealing with this terrible issue and want users to find, download and use your app or games? You have come to the right place, because App Store Optimization is key for any app success: the higher your app ranks in app stores, the more visible it is to potential users.

The following tools will help you understand how ASO works, track its performance (yes! you can do this) and improve your strategy in order to get more downloads and make more money. We recommend you to try them all (some are free, some aren’t) to find the ones that best fit your business needs and budget. Let’s meet the best ASO tools 2017!

Best General ASO Tools 🔎

General ASO tools are used to track Top Charts Rankings, track Keyword Rankings, track Conversion Rate (CR), discover new head, mid and long-tail keywords (Keyword Research), track competitors, measure Organic Uplift, optimize your mobile app store listing, track your revenues and much more.

Is your App Store Optimization strategy working properly? Have downloads volume increase or conversion rate improved since last app update + store listing changes? Check it out with these fantastic tools!

Important: most of these general ASO tools work with App Store & Google Play.

App Annie

App Annie

App Annie is one of the “oldest” App Marketing tools and is the standard in app analytics and app market data, giving you one easy-to-use platform for running every stage of your app business.
App Annie allows you to track your competitors’ top charts rankings, explore category / overall (free + grossing) worldwide top charts and a few more things in the free plan.

Type: website / SaaS

Free signup: YES

Pricingview pricing

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TheTool

TheTool - Performance Based ASO

TheTool is a performance-based App Store Optimization & app marketing tool that helps you get more downloads and make more money in a very easy way.
TheTool allows you to track all ASO KPI: keywords, top charts, conversion rate, user ratings, installs (organic & non-organic), revenue and more at affordable prices. Try it now and enjoy 30-day FREE trial.

Type: website / SaaS

Free signup: YES

Pricing: view pricing

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SensorTower

Sensor Tower ASO Tool

Sensor Tower allows you to track mostly everything about ASO: keywords, top charts, ratings, reviews, competitor apps, etc. Pricing starts at $79 per month (Pro plan), with which you can track 5 apps and 80 keywords in App Store and Google Play Store.

Type: website / SaaS

Free signup: YES

Pricing: view pricing

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AppRadar

AppRadar screenshot

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Type: website / SaaS

Free signup: YES

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AppFollow

AppFollow w/ Slack

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Type: website / SaaS

Free signup: YES

Pricing: view pricing

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ASODesk

ASO Desk

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Type: website / SaaS

Free signup: YES

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Missing any App Store Optimization tool? Do you want your tool to be listed here?

Submit ASO tool

Best Ratings & Reviews Tools ⭐️

User feedback (reviews & ratings) has a big impact in ASO and thus, on your app business. It influences Search rankings and conversion rate.

What do users think of your app? Are reviews and ratings improving your ASO strategy or not? Find out with these amazing tools!

Appbot

appbot - reviews tool

Appbot is a fantastic set of app review tools for product, technical & support teams that allow users to monitor and analyze app reviews from iTunes, Google Play, Windows and Amazon, globally.
Probably, the best user reviews analysis tool. Try it now and share your opinion!

Type: website / SaaS

Pricingview pricing

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Review Command

Review Command

Review Command gathers your ratings & reviews for all of your apps, from all countries and all major app stores, and displays them in 1 simple feed.
This tool supports iOS App Store, Mac App Store, Google Play Store, Amazon App Store and Windows Store.

Type: desktop software

Pricing: $19

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Do you think any reviews & ratings tool is missing? Do you know any other? Just let us know!

Submit Reviews & Ratings tool

Best A/B Testing Tools 💯

If you want to find the best converting app store listing, A/B testing is a must. The higher the Conversion Rate, the more installs (with the same traffic). With these A/B testing tools, you can A/B test different elements or items of your app store listing and analyze their impact on the CR.

Is your app store listing “ASO ready” with the highest possible Conversion Rate? Keep in mind that if you’re running paid campaigns, a better conversion rate will help you reduce user acquisition costs.

SplitMetrics

SplitMetrics testing tool

SplitMetrics allows mobile app developers and marketers optimize App Conversion Rates on the Apple App Store and Google Play Store with A/B Testing. Use SplitMetrics to improve Conversion Rates and decrease CPI.

Type: website / SaaS

Free signup: NO

Pricingview pricing

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StoreMaven

StoreMaven conversion rate tool

Design and A/B test Apple App Store and Google Play Store Icons, Screenshots, Videos and descriptions to optimize your app store install conversion rates and build the perfect App Store Optimization strategy.

Type: website / SaaS

Free signup: NO

Pricing: FREE

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TestNest

TestNest A/B testing tool

TestNest is an A/B testing tool focused on App Store Conversion Rate, that allows you to A/B test your app listing pages and get more quality users for less. With this tool, you can learn from user behavior analysis and make data-driven optimization decisions to decrease CPI and get more installs.

Type: website / SaaS

Free signup: NO

Pricingview pricing

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RaiseMetrics

RaiseMetrics A/B testing tool

RaiseMetrics is an A/B testing platform that allows you to test different icons, screenshots, descriptions, videos and more of your app, prior to a user installing them onto their device. This tool helps you create visual assets experiments, improve the Conversion Rate of your app and get more downloads.

Type: website / SaaS

Free signup: YES

Pricingview pricing

Visit now

Do you think any reviews & ratings tool is missing? Do you know any other? Just let us know!

Submit A/B testing tool

Best Mobile Apps SDK for App Marketing / Mobile growth 📈

Some mobile app SDK help you with App Marketing stuff (analytics, attribution, communication, retention, virality, monetization, etc.) and also can help you track and improve your App Store Optimization (ASO) organic strategy.

For example: attribution partners help distinguish organic downloads and non-organic downloads.

Don’t miss them!

AppsFlyer

AppsFlyer

AppsFlyer is the world’s leading mobile attribution & marketing analytics platform, helping app marketers around the world make better decisions. AppsFlyer allows app developers and marketers distinguish organic (the ASO ones) & non-organic installs.

Type: Attribution SDK

Free signup: NO

Pricingview pricing

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adjust

adjust attribution

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Type: Attribution SDK

Free signup: NO

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Kochava

Kochava SDK

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Type: Attribution SDK

Free signup: NO

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TUNE

TUNE Console Analytics

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Type: Attribution SDK

Free signup: NO

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Appboy

Appboy mobile CRM

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Type: Communication CRM SDK

Free signup: NO

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Apptentive

Apptentive

Apptentive allows you to listen, engage and retain your mobile customers. With in-app communication tools, Apptentive powers the last-mile of customer interaction: the conversation. This fantastic SDK allows app developers & marketers to increase user reviews / ratings in app stores and communicate better with app users.

Type: Communication CRM SDK

Free signup: NO

Pricingview pricing

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Missing any SDK? Tell us!

Submit mobile SDK

Best SEO for Apps Tools ?

ASO increases apps’ in-store visibility, but you can also do SEO for mobile apps to increase visibility in Google mobile web search results with, for example, App Packs.

Are you doing SEO for your apps? If not, start now!

Google Search Console

Google Search Console

Use Google Search Console to track your digital business Search presence / visibility in Google (websites + Android apps). Don’t you know Google Search Console? It’s a MUST if you work in the marketing industry! And… it’s FREE to use.

Type: website / SaaS

Free signup: YES

Pricing: FREE

Visit now

Ahrefs

ahrefs SEO tool

Ahrefs is a set of tools to improve website search traffic, research competitors and monitor all niches. It helps you to learn why your web competitors’ rankings are so high and what you need to do to outrank them. Also, Ahrefs is the ONLY tool that allows app marketers / developers to track Google Play apps’ backlinks!

Type: website / SaaS

Free signup: YES

Pricingview pricing

Visit now
Submit apps SEO tool

Best ASO Google Chrome Extensions ?

There are some Google Chrome FREE extensions that can help you with your ASO on both app markets: Apple App Store and Google Play Store.

Try them out now!

ASO – Google Play Short Description Viewer ?

Google Play Short Description

This Google Chrome free extension allows ASO specialists to view short description of any Google Play Store mobile application in a very easy way. Very useful for Keyword Research and Keyword Spy.

Type: Google Chrome extension

Pricing: FREE

Install now

Search Popularity for Apple Search Ads & ASO

Apple Search Ads

This simple, but helpful, free Chrome extension helps Mobile App Marketers understand better Apple Search Ads keywords popularity. Check search popularity score as % in Search Ads.

Type: Google Chrome extension

Pricing: FREE

Install now

Do you miss any ASO Google Chrome extension?

Submit ASO Chrome extension

In order to obtain the most of the ASO tools available on the market and grow your mobile app business, you should know, at least, the basics of ASO. Soon we will publish a complete ASO guide for beginners. Stay tuned!

Share the best ASO tools with everyone 🙌

You can share them with colleagues, team mates or business partners!

Help us spread the word about Best-ASO.tools. Thanks in advance.

ASO? App Store Optimization?

All the previous tools help you with App Store Optimization, but… what is it and how can it help you boost your apps’ revenues?

App Store Optimization is about maximizing Visibility in Search (keywords), Top Charts Rankings or Featured and about increasing Conversion Rates: CTR in lists + CR / CVR in store listing on mobile app stores, mostly Apple App Store and Google Play Store. ASO helps you acquire free users for your apps or games and also helps you reduce user acquisition costs. It’s your friend!

Some people call it app store SEO (App Search Optimization), other people call it mobile app SEO, but ASO is much more… Learn more: What is App Store Optimization?

Are you an app developer or marketer trying to make your app stand out in a crowded app store? If so, the right ASO tools play a critical role in your Mobile Growth strategy.

Never forget: ASO is a must in ANY app marketing strategy!

Have you enjoyed this ASO tools 2017 list? Do you think any tool is missing? Just let us know!