What is App Store Optimization (ASO)?

ASO is your friend…

Basically, ASO (App Store Optimization) is the process of optimizing the visibility and conversion rates (CRO) of an iOS or Android mobile app in the main app stores: Apple App Store & Google Play Store. The higher visibility and better conversion rates, the more app downloads and revenue.

Some people say ASO is “SEO for mobile apps”.

App Store Optimization is not magic!

Goals of ASO

Main goals of App Store Optimization are:

  • Increase visibility in Search rankings
  • Increase visibility in Top Charts rankings
  • Drive more traffic to app store listing
  • Improve CTR in lists and CR / CVR in app store listing
  • Boost organic downloads
  • Boost app revenue
  • Outperform the competition